Objective To contrast fashion-forward individuals against muted corporate environments.The workplace remains curated, with a vintage flavor, but intentionally monochromatic.Think double breasted navy pinstripes against beige canvas cubicles.
Deliverables
:15 video
- A man struggles to use a copier
- A well dressed man enters.
- He listens to the heart of the copier
- He nods, presses the green button
- It works
:30 video
- Executives debate color ideas in a sterile conference room.
- “Red”
- “Blue”
- “It has to be red”
- “But blue is more popular”
- Boss scratches their head and says, “Serena?”
- Cut to a woman alone at the other end of the table, draped casually over her chair with sunglasses and one leg propped on the table.
- “Purple”
- Boss says “Oh” with a look of wonder
Stills
- muted background palette
- soft editorial lighting on subject
- extras are working, subject faces camera
- walnut conference table, Herman Miller tables/cubicles
- rotary phones, fax machines
